Imoment Sreath Fìona Beag-Alcol le Hu Wan and Li Jianpeng

Tha Imoment Sreath Fìona Beag-Alcol le Hu Wan and Li Jianpeng na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Bidhe, Dibhe agus Ealain Chòcaireachd.

UmhaEalain Chòcaireachd· 2024

Imoment Sreath Fìona Beag-Alcol

le Hu Wan and Li Jianpeng

Neach-ceannach: Netease Yanxuan Trading Co. Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Ealain Chòcaireachd

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #154735

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Imoment Sreath Fìona Beag-Alcol

Tha luchd-cleachdaidh òga buailteach deochan le alcol ìseal a ghabhail gus am faigh iad beagan misg a bheir fois, aoibhneas agus cothrom air a cho-roinn le càch. A' cuideachadh leotha eòlas nas fheàrr fhaighinn air na h-amannan sònraichte aca fhèin nuair a dh'fhosglas iad deochan imoment, 's e prìomh phuing reic imoment an dealas aca air amannan iongantach, brèagha agus do-dhìochuimhneach a thaisbeanadh san t-sreath beag-alcol tro dhealbhadh an taca ri mòran thoraidhean coltach ris air a' mhargaidh. Le bhith a' cothlamadh misg lèirsinneach is corp-eòlach, tha an toradh a' toirt seachad eòlas tumaidh de bheagan misg.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Imoment Sreath Fìona Beag-Alcol air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Imoment Sreath Fìona Beag-Alcol na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Imoment Sreath Fìona Beag-Alcol a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Tomhasan & Pacadh: Available in multiple sizes and shapes
Tagaichean: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Teicneòlas Cinneasachaidh: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Dùbhlan Dealbhaidh: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Rannsachadh: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Brosnachadh: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Faid a' Phròiseict: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Sruth Obrachaidh: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Buill na Sgioba: Hu Wan
Li Jianpeng
Creideasan Dhealbhan: Creator Hu Wan
Illustrator Li Jianpeng