Gua Gua Xing Qiu Aithne Branda le Sxdesign

Tha Gua Gua Xing Qiu Aithne Branda le Sxdesign na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2024

Gua Gua Xing Qiu Aithne Branda

le Sxdesign

Neach-ceannach: Guangxi Welfare Lottery Issue Center

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

13,533

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #155947

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Gua Gua Xing Qiu Aithne Branda

Is aithne branda é Gua Gua Xing Qiu a cruthaíodh do ghníomhaíochtaí bolscaireachta crannchuir scríobtha láithreach sa tSín. Laghdaíonn an focharmhóna na stríoca agus coigeartaíonn sí struchtúr na gcarachtar Síneach, ionas go gcoinnítear inléiteacht agus go bhfeictear mothú iontais nuair a bhreathnaítear níos dlúithe air. Leanann na grafaicí teanga chéimseatúil an lógó agus léiríonn siad limistéar scríobtha ticéad crannchuir ar bhealach teibí. Úsáideann an priontáil teicnící ardchaighdeáin ar shubstráidí in-athchúrsáilte. Léiríonn an córas amhairc iomlán domhan spraíúil scríobtha do imreoirí óga.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Gua Gua Xing Qiu Aithne Branda air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Gua Gua Xing Qiu Aithne Branda na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Gua Gua Xing Qiu Aithne Branda airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Tomhasan & Pacadh: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Tagaichean: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Teicneòlas Cinneasachaidh: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Dùbhlan Dealbhaidh: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Rannsachadh: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Brosnachadh: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Faid a' Phròiseict: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Sruth Obrachaidh: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Buill na Sgioba: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu