Eterno Dealbhachadh Brannd le Sunghoon Kim

Tha Eterno Dealbhachadh Brannd le Sunghoon Kim na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2024

Eterno Dealbhachadh Brannd

le Sunghoon Kim

Neach-ceannach: Eterno

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

15,397

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #157869

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Eterno Dealbhachadh Brannd

Dhealbhaich e brannd Eterno, a tha air thoiseach air cultar còmhnaidh den chiad ìre ann an Korea. Gus a bhith mar a' chiad àite còmhnaidh agus mar bhrannd air thoiseach ann an cultar còmhnaidh ann an Àisia le Rafael Moneo, ailtire aig ìre na cruinne, ann an Cheongdam, baile beairteach ainmeil Korea, dhealbhaich e brannd Eterno le bhith a' suidheachadh stiùireadh a' bhrannd agus a' stèidheachadh feallsanachd brannd stèidhichte air obraichean ailtireachd. Tro bhòidhchead gun ùine, tha Eterno a' sireadh maireannachd a tha a' gabhail a-steach chan ann a-mhàin luach ealanta an àite ach cuideachd luach eòlasach ùine.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Eterno Dealbhachadh Brannd air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Eterno Dealbhachadh Brannd na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Eterno Dealbhachadh Brannd airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Tomhasan & Pacadh: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tagaichean: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Teicneòlas Cinneasachaidh: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Dùbhlan Dealbhaidh: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Rannsachadh: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Brosnachadh: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Faid a' Phròiseict: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Sruth Obrachaidh: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Buill na Sgioba: Creative Director: Kim Sunghoon
Creideasan Dhealbhan: Kim Sunghoon