Joyful Garden Tour Dealbhadh Bratha Tachartais le Ye Zhang

Tha Joyful Garden Tour Dealbhadh Bratha Tachartais le Ye Zhang na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2024

Joyful Garden Tour Dealbhadh Bratha Tachartais

le Ye Zhang

Neach-ceannach: Beijing Jiaotong University

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

16,572

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159119

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Joyful Garden Tour Dealbhadh Bratha Tachartais

Is e Turas Gàrraidh Aoibhneach dealbhadh bratha tachartais a chaidh a chruthachadh airson pàrtaidh gàrraidh Bliadhna Ùr Shìneach a chaidh a chumail aig an Lùchairt Samhraidh agus an t-Seann Lùchairt Samhraidh ann am Beijing. Chaidh sgrùdadh a dhèanamh air togalaichean ainmeil an dà ghàrradh agus an sìmpleachadh gu ìomhaighean grafaigeach soilleir. Tha na h-ìomhaighean seo air an cothlamadh le pàtran an dràgain, comharra-reul 2024 ann an eòlas-reul Sìneach. Tha dathan gorm is pinc a' nochdadh beòthalachd ùr a tha a' tighinn bho eachdraidh fhada. Tha postairean, leabhrain agus cairtean air an clò-bhualadh air pàipear neamhnaid le obair-fhaoisgnidh is stampadh airgid. Tha an suaicheantas a' cleachdadh seann-ghnàthas smailt airgid Sìneach.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Joyful Garden Tour Dealbhadh Bratha Tachartais air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Joyful Garden Tour Dealbhadh Bratha Tachartais na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Joyful Garden Tour Dealbhadh Bratha Tachartais a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Tomhasan & Pacadh: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Tagaichean: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Teicneòlas Cinneasachaidh: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Dùbhlan Dealbhaidh: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Rannsachadh: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Brosnachadh: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Faid a' Phròiseict: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Sruth Obrachaidh: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Peutantan: This work is all original images not copyrighted.
Buill na Sgioba: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Creideasan Dhealbhan: This work is all original images not copyrighted.