Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd le Zhou Haiwen, Che Shilong and Guo Cheng

Tha Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd le Zhou Haiwen, Che Shilong and Guo Cheng na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2024

Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd

le Zhou Haiwen, Che Shilong and Guo Cheng

Neach-ceannach: China Global Television Network Co., Ltd. Beijing, CN

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

10,861

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #159827

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd

Tha Innsidh Gach Ulaidh Sgeul na fheachdas feasachaidh sanasachd airson pris-aithris ghoirid a tha a' taisbeanadh ceud ulaidh nàiseanta na Sìne. Tha gach ulaidh air a choimeas ri rionnag, agus tha reul-bhadan a' comharrachadh farsaingeachd ùine is fànais. Tha gach ulaidh cuideachd air a phaidhreadh le bogsa còmhraidh. Tha cuid de na bogsaichean cruinn agus cuid ceàrnagach, agus tha caractar fa leth aig gach fear. Tha leabhraichean a' cruthachadh a' phrìomh chuspair lèirsinneach, le iomraidhean air slisean bambù Sìneach, leabhraichean ceangailte le snàth, sgrolaichean craicinn agus leabhraichean bòrd-chruaidh. Tha an dòigh-obrach ghrafaigeach a' cuideachadh luchd-amhairc bho chultaran eadar-dhealaichte gus na sgeulachdan a thuigsinn.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Every Treasure Tells A Story Feachdas Feasachaidh Sanasachd airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Tomhasan & Pacadh: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Tagaichean: Culture, China, Heritage, Creativity
Teicneòlas Cinneasachaidh: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Dùbhlan Dealbhaidh: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Rannsachadh: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Brosnachadh: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Faid a' Phròiseict: The project started in 2022 and is still in circulation worldwide.
Sruth Obrachaidh: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Buill na Sgioba: Zhou Haiwen, Che Shilong, Guo Cheng
Creideasan Dhealbhan: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng