Giao Hang Tiet Kiem Dealbhachadh Brannd le M-N Associates

Tha Giao Hang Tiet Kiem Dealbhachadh Brannd le M-N Associates na bhuannaiche air leth urramach anns an fharpais chliùitich 2024 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2024

Giao Hang Tiet Kiem Dealbhachadh Brannd

le M-N Associates

Neach-ceannach: M — N Associates

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

115,625

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #161550

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Giao Hang Tiet Kiem Dealbhachadh Brannd

Tha cruth-atharrachadh dealbhachadh brannd Giao Hang Tiet Kiem (GHTK) a' riochdachadh trafaig is cultar Bhietnam gu fìrinneach. Air a bhrosnachadh le cuibhlichean baidhsagal-motair agus mapaichean chaol-shràidean, tha an logotype ath-dhealbhaichte agus an samhla Confident Smile a' cur an cèill aoibhneas agus misneachd tro aonachadh didseatach. Tha clò-sgrìobhadh beòthaichte a' nochdadh lùth dinimiceach cruth-tìre bailteil Bhietnam, ag amas air bualadh air luchd-èisteachd ionadail san linn dhidseatach. Tha an dòigh-obrach nuadhaichte seo a' cothromachadh dualchas le ùrachadh, a' glacadh brìgh beatha bailteil bheòthail Bhietnam.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Giao Hang Tiet Kiem Dealbhachadh Brannd air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Giao Hang Tiet Kiem Dealbhachadh Brannd na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Giao Hang Tiet Kiem Dealbhachadh Brannd na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Tomhasan & Pacadh: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tagaichean: branding, logistic, dynamic, vietnam, green, digital
Teicneòlas Cinneasachaidh: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Dùbhlan Dealbhaidh: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Rannsachadh: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Brosnachadh: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Faid a' Phròiseict: The project was done within 6 months and was launched officially February 2024
Sruth Obrachaidh: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Buill na Sgioba: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh