Nexus Eispéireas Branda Spásúil le Responsive Spaces

Tha Nexus Eispéireas Branda Spásúil le Responsive Spaces na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche.

IarannEadar-aghaidh· 2025

Nexus Eispéireas Branda Spásúil

le Responsive Spaces

Neach-ceannach: DC Tower

Buannaiche Duais Iarainn A' Design Award ann an Roinn Eadar-aghaidh

15,317

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #162496

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Nexus Eispéireas Branda Spásúil

I suíomh lárnach laistigh den fhoirgneamh is airde san Ostair, Túr DC Vín, chruthaigh Responsive Spaces spás branda chun luachanna an túir a thaithí: Cuireann an Nexus áit ar fáil chun scíth a ligean, nascadh agus athnasc a dhéanamh. Úsáideann an tsuiteáil meán seo faisnéis dhigiteach, fuaim agus solas chun cuairteoirí a thabhairt ar thuras atá luchtaithe go hamharcach agus iad a cheangal go mothúchánach le hanam an fhoirgnimh. Ligeann comhéadan tadhaill breise d'aíonna gach rud a iniúchadh ar a gconlán féin. Agus an t-ábhar digiteach á thaispeáint, líonann patrúin solais atá códaithe de réir datha agus sioncronaithe de réir ama an seomra.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Nexus Eispéireas Branda Spásúil air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Nexus Eispéireas Branda Spásúil na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Nexus Eispéireas Branda Spásúil airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Tomhasan & Pacadh: The room as the size of approximately 3 meters in width and 12 meters in length
Tagaichean: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Teicneòlas Cinneasachaidh: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Dùbhlan Dealbhaidh: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Rannsachadh: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Brosnachadh: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Faid a' Phròiseict: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Sruth Obrachaidh: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Peutantan: none
Buill na Sgioba: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Creideasan Dhealbhan: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ