Nong Li Pacadh Leanna le China Resources Snow Breweries

Tha Nong Li Pacadh Leanna le China Resources Snow Breweries na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

PlatanamPacadh· 2025

Nong Li Pacadh Leanna

le China Resources Snow Breweries

Neach-ceannach: China Resources Snow Breweries

Buannaiche Duais Platanaim A' Design Award ann an Roinn Pacadh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #163373

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Nong Li Pacadh Leanna

'S e dealbhadh pacaidh leanna a th' ann an Nong Li a fhuair brosnachadh bho Chultar Yangshao san t-seann Shìona. Tha am botal air a chumadh a rèir an Shuang Er Ni Yu, soitheach crèadhadaireachd le pàtran èisg salamander a bhathas a' cleachdadh mar shoitheach airson deoch làidir sa chultar thràth sin. Tha ceàird crèadhadaireachd dubh air a chur còmhla ri cruth glainne traidiseanta, agus tha an dath dorcha a' dìon an leanna bho sholas agus bho atharrachaidhean teòthachd. Tha pàtrain geoimeatrach a' cur ùidh lèirsinneach ris agus a' toirt greim tèarainte. Tha an ceap a' sealltainn ceithir ceumannan de dheas-ghnàth òraid seann-Shìonach: blasad, tairgse, freagairt agus ath-thairgse.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Nong Li Pacadh Leanna air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Nong Li Pacadh Leanna a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Nong Li Pacadh Leanna na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Tomhasan & Pacadh: product dimensions, 355 mm x 355 mm x 120 mm
Tagaichean: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Teicneòlas Cinneasachaidh: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Dùbhlan Dealbhaidh: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Rannsachadh: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Brosnachadh: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Faid a' Phròiseict: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Sruth Obrachaidh: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Buill na Sgioba: Qiguang Li, Celine Zhou, Yan Yang