Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh le 5 Senses Design

Tha Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh le 5 Senses Design na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

AirgeadSanasachd· 2025

Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh

le 5 Senses Design

Neach-ceannach: Tencent

Buannaiche Duais Airgid A' Design Award ann an Roinn Sanasachd

71,158

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #169772

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh

'S e dearbh-aithne lèirsinneach a th' ann an Conaltradh Fastaidh a chaidh a chruthachadh airson iomairt fastaidh inntearnach aig companaidh teicneòlais. Tha am prìomh ìomhaigh a' sealltainn figear ri taobh cruinne meadhanach, agus tha na tuinn a' riochdachadh buaidh a tha a' sìor fhàs aig daoine fa leth san linn dhidseatach. Chaidh sgeidsichean bun-bheachd ullachadh ann am Photoshop agus Illustrator, chaidh eileamaidean agus seallaidhean trì-thaobhach a thogail ann an Cinema 4D, agus chaidh an dreach beòthaichte a dheasachadh ann an After Effects. Bidh an co-dhealbhachd a' gabhail ri meadhanan sòisealta, làraichean-lìn agus postairean mòra clò-bhuailte. Tha an dealbhadh a' taisbeanadh a' phròiseis fastaidh gu soilleir do luchd-siridh obrach òga.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Recruitment Communication Dearbh-aithne Lèirsinneach Iomairt Fastaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Tomhasan & Pacadh: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Tagaichean: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Teicneòlas Cinneasachaidh: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Dùbhlan Dealbhaidh: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Rannsachadh: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Brosnachadh: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Faid a' Phròiseict: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Sruth Obrachaidh: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Buill na Sgioba: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Creideasan Dhealbhan: Image #1：5 Senses Design
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Image #5：5 Senses Design