ABA Typographic Posters Iomairt Sanasachd le Paul Robb

Tha ABA Typographic Posters Iomairt Sanasachd le Paul Robb na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2026

ABA Typographic Posters Iomairt Sanasachd

le Paul Robb

Neach-ceannach: S6 Foundry

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

51,317

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #179734

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn ABA Typographic Posters Iomairt Sanasachd

'S e iomairt sanasachd a th' ann an Postairean Clò-ghrafach ABA a chaidh a chruthachadh airson oilthigh ealain. Tha postairean clò-ghrafach ann an cruth mòr air an clò-bhualadh agus air an stàladh ann an àiteachan poblach bailteil, far a bheil co-dhealbhachdan dàna agus siostaman datha a' tarraing aire. Tha gach postair ag obair mar chomharra airson susbaint fìorachd leasaichte, a ruigeas luchd-amhairc le bhith a' sganadh na h-ìomhaigh clò-bhuailte le fòn-làimhe. Tha an sreath fìorachd leasaichte a' cur stuth beòthaichte agus eadar-ghnìomhach ris a tha a' leudachadh na teachdaireachd clò-bhuailte. Tha an iomairt a' taisbeanadh foghlam ealain do dh'oileanaich san amharc ann an dòigh dhìreach agus com-pàirteachail.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha ABA Typographic Posters Iomairt Sanasachd air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi ABA Typographic Posters Iomairt Sanasachd na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha ABA Typographic Posters Iomairt Sanasachd na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Tomhasan & Pacadh: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Tagaichean: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Teicneòlas Cinneasachaidh: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Dùbhlan Dealbhaidh: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Rannsachadh: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Brosnachadh: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Faid a' Phròiseict: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Sruth Obrachaidh: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Buill na Sgioba: Paul Robb, Moria Bartoloni, Tommaso Paganini
Creideasan Dhealbhan: Paul Henry Robb