China Moutai Dealbhadh Taobh a-staigh Bùth Reic le Scene Aesthetics Design Co., Ltd

Tha China Moutai Dealbhadh Taobh a-staigh Bùth Reic le Scene Aesthetics Design Co., Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2026 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

UmhaTaobh a-staigh· 2026

China Moutai Dealbhadh Taobh a-staigh Bùth Reic

le Scene Aesthetics Design Co., Ltd

Neach-ceannach: Scene Aesthetics Design Co., Ltd

Buannaiche Duais Umha A' Design Award ann an Roinn Taobh a-staigh

6,326

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #181493

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn China Moutai Dealbhadh Taobh a-staigh Bùth Reic

'S e dealbhadh taobh a-staigh bùth reic de 317 meatairean ceàrnagach a th' ann an China Moutai, a chaidh a chruthachadh mar àite eòlais airson branda baijiu. Tha an dealbhadh a' cothlamadh taisbeanadh thoraidhean le ionnstramaidean eadar-ghnìomhach. Tha siorgam agus cruithneachd air an cur an òrdugh ann an sreathan ruitheamach gus dearbh-aithne roinneil a chur an cèill. Tha cuibhle dhathan a' sealltainn mar a dh'atharraicheas dath an spiorad le aois, agus tha balla blas a' mìneachadh fàilidhean sabhs tro ghrafaigean agus mhodalan fàilidh. Tha sgàileanan tolltach a' cur nan cuimhne micro-phòraidhean shoithichean crèadha agus ag obair mar sgaraidhean. Tha fiodh aotrom, mion-fhiosrachadh meatailt, agus crìochnachaidhean liath-eisirean agus bàn-gheal a' cruthachadh a' phaileit dhathan.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha China Moutai Dealbhadh Taobh a-staigh Bùth Reic air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi China Moutai Dealbhadh Taobh a-staigh Bùth Reic na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh China Moutai Dealbhadh Taobh a-staigh Bùth Reic a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Tomhasan & Pacadh: 317 square meters
Tagaichean: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Teicneòlas Cinneasachaidh: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Dùbhlan Dealbhaidh: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Rannsachadh: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Brosnachadh: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Faid a' Phròiseict: The first flagship store is expected to open in Singapore in June 2026.
Sruth Obrachaidh: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Buill na Sgioba: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang