Optics and Chromatics Tha Postair Taisbeanaidh le Timea Andoka

Tha Optics and Chromatics Tha Postair Taisbeanaidh le Timea Andoka na bhuannaiche air leth urramach anns an fharpais chliùitich 2018 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2018

Optics and Chromatics Tha Postair Taisbeanaidh

le Timea Andoka

Neach-ceannach: Timea Andorka

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

66,192

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #58492

Faigh a-mach A-nis Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Optics and Chromatics Tha Postair Taisbeanaidh

Tha an tiotal Optics and Chromatic a ’toirt iomradh air an deasbad eadar Goethe agus Newton air nàdar dathan. Tha an deasbad seo air a riochdachadh leis a ’chothlamadh den dà sgrìobhadh ann an cruth litrichean: tha aon air a thomhas, geoimeatrach, le loidhnichean biorach, tha am fear eile an urra ri cluich lèirsinneach de fhrasan dathte. Ann an 2014 bha an dealbhadh seo mar chòmhdach airson Còmhdach Luchd-ealain Sreath Pantone Plus.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Optics and Chromatics Tha Postair Taisbeanaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Optics and Chromatics Tha Postair Taisbeanaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Optics and Chromatics Tha Postair Taisbeanaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Tomhasan & Pacadh: original poster size: 70×100 cm
Tagaichean: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Teicneòlas Cinneasachaidh: paper, coloured plastic sheet, light, shadow
Dùbhlan Dealbhaidh: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Rannsachadh: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Brosnachadh: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Faid a' Phròiseict: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Sruth Obrachaidh: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Buill na Sgioba: Art director, graphic design, type design and paper craft: Tímea Andorka