Tha Menogga Dearadh Branda le 1983Asia na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2020

Menogga Dearadh Branda

le 1983Asia

Neach-ceannach: 1983Asia

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

17,179

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #86957

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Menogga Dearadh Branda

Is dearadh branda é Menogga atá bunaithe ar chultúr mhionlach Zhuang sa tSín. Tá seanchas ag traidisiún na Zhuang go dtagann daoine ó bhláthanna, agus tugtar onóir don bhandia Menogga fós inniu. Léiríonn aithne na branda spiorad baineann, cineáltas agus caoinfhulaingt a fhaightear sa seanchas seo. Scanadh íomhánna traidisiúnta d'éadach Zhuang agus atarraingíodh iad le bogearraí dearaidh dhigitigh chun córas amhairc nua-aimseartha a chruthú. Cuirtear an aithne i bhfeidhm ar éadaí, ar phacáistíocht agus ar scátha fearthainne, ag baint úsáide as stampáil the, bróidnéireacht agus flocáil. Is é an aidhm atá leis ná cultúr Guangxi a roinnt le lucht féachana níos leithne.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Menogga Dearadh Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Menogga Dearadh Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Menogga Dearadh Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Tomhasan & Pacadh: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tagaichean: Package design, branding design, traditional culture, Asian design
Teicneòlas Cinneasachaidh: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Dùbhlan Dealbhaidh: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Rannsachadh: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Brosnachadh: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Faid a' Phròiseict: this project finished in March 2018 in Guangxi China
Sruth Obrachaidh: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Peutantan: 1983ASIA
Buill na Sgioba: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Creideasan Dhealbhan: 1983ASIA