Tha EXP Brasil Brand Tha Dealbhadh Branda le Mateus Matos Montenegro na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2020

EXP Brasil Brand Tha Dealbhadh Branda

le Mateus Matos Montenegro

Neach-ceannach: EXP Brasil

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #87730

Rannsaich Seirbheisean Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn EXP Brasil Brand Tha Dealbhadh Branda

Tha an dealbhadh airson branda EXP Brasil a ’tighinn bho phrionnsapalan companys aonachd agus com-pàirteachas. A ’cleachdadh a’ mheasgachaidh eadar teicneòlas agus dealbhadh anns na pròiseactan aca mar ann am beatha na h-oifis. Tha eileamaid clò-sgrìobhaidh a ’riochdachadh aonadh agus neart a’ chompanaidh seo. Tha dealbhadh litir X cruaidh agus aonaichte ach gu math aotrom agus teicneòlasach. Tha am brannd a ’riochdachadh beatha an stiùidio, le eileamaidean anns na litrichean, gach cuid air an àite adhartach is àicheil a bhios ag aonachadh dhaoine agus dealbhadh, fa leth agus mar bhuidheann, sìmplidh le teicneòlas, cuideam aotrom agus làidir, proifeasanta agus pearsanta.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha EXP Brasil Brand Tha Dealbhadh Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi EXP Brasil Brand Tha Dealbhadh Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha EXP Brasil Brand Tha Dealbhadh Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Tomhasan & Pacadh: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tagaichean: Architecture, brand, logotype, engineering, contruction, design
Teicneòlas Cinneasachaidh: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Dùbhlan Dealbhaidh: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Rannsachadh: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Brosnachadh: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Faid a' Phròiseict: The project started February 2018 and ended in January 2019
Sruth Obrachaidh: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Buill na Sgioba: Mateus Matos Montenegro