Leman Jewelry Tha Branndadh Agus Pacadh le M — N Associates

Tha Leman Jewelry Tha Branndadh Agus Pacadh le M — N Associates na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2020

Leman Jewelry Tha Branndadh Agus Pacadh

le M — N Associates

Neach-ceannach: Leman Jewelry Vietnam

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

64,835

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #89734

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Leman Jewelry Tha Branndadh Agus Pacadh

B ’e fuasgladh lèirsinneach a bh’ ann an dearbh-aithne ùr Leman Jewelry siostam ùr coileanta gus am faireachdainn sòghail, eireachdail ach sòlaimte agus glè bheag a nochdadh. An suaicheantas ùr air a bhrosnachadh le pròiseas obrach Leman, an t-seirbheis dealbhaidh haute couture aca, le bhith a ’ciùradh a h-uile cumadh daoimean timcheall air samhla rionnag no sparkle, a’ cruthachadh samhla sòlaimte agus cuideachd a ’freagairt buaidh shoilleir daoimean. Às deidh sin, chaidh a h-uile stuth co-thaobhach a thoirt a-mach le mion-fhiosrachadh àrd-inbhe gus soilleireachadh agus beairteachadh sòghalachd de na h-eileamaidean lèirsinneach branda ùra.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Leman Jewelry Tha Branndadh Agus Pacadh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Leman Jewelry Tha Branndadh Agus Pacadh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Leman Jewelry Tha Branndadh Agus Pacadh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Tomhasan & Pacadh: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Tagaichean: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Teicneòlas Cinneasachaidh: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Dùbhlan Dealbhaidh: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Rannsachadh: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Brosnachadh: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Faid a' Phròiseict: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Sruth Obrachaidh: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Peutantan: Copyrights belong to M — N Associates, 2019.
Buill na Sgioba: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Creideasan Dhealbhan: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh