Borboleta Córas Branda le Juan Eugenio Mallo Camera

Tha Borboleta Córas Branda le Juan Eugenio Mallo Camera na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2020

Borboleta Córas Branda

le Juan Eugenio Mallo Camera

Neach-ceannach: Balko Argentina S.a

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

47,958

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #91454

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Borboleta Córas Branda

Is córas branda é Borboleta a cruthaíodh do dhá líonra stáisiúin gháis a bhaineann leis an aon ghrúpa úinéirí céanna sa Bhrasaíl. Feidhmíonn Dislub san oirthuaisceart agus feidhmíonn Equador sa tuaisceart, agus coinníonn an dá líonra a n-ainmneacha féin. Nascann siombail choiteann i gcruth féileacáin an dá bhranda. Tagraíonn an féileacán do chlaochlú agus d'athnuachan, agus meabhraíonn a imlíne freisin scáthchruth chríoch na Brasaíle. Úsáidtear trí dhath, ceann do gach cuideachta agus tríú dath dá n-aontas. Tá an lógó tógtha ar ghreille atá bunaithe ar mhodúil.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Borboleta Córas Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Borboleta Córas Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Borboleta Córas Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Tomhasan & Pacadh: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tagaichean: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Teicneòlas Cinneasachaidh: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Dùbhlan Dealbhaidh: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Rannsachadh: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Brosnachadh: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Faid a' Phròiseict: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Sruth Obrachaidh: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Buill na Sgioba: Juan Eugenio Mallo Camera
Diego Adrián Beas