Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste le Willy Lai and Dave Torres

Tha Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste le Willy Lai and Dave Torres na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe.

AirgeadFòn-làimhe· 2020

Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste

le Willy Lai and Dave Torres

Neach-ceannach: Macy's

Buannaiche Duais Airgid A' Design Award ann an Roinn Fòn-làimhe

26,740

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #94021

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste

Tá Aip Macy's ina feidhmchlár siopadóireachta soghluaiste a athdhearadh in 2019 le haghaidh gléasanna Android agus iOS. Ceadaíonn an feidhmchlár do chustaiméirí táirgí faisin, áilleachta agus baile a bhrabhsáil agus a cheannach ó fhón cliste nó táibléad. Tá an leagan amach glan agus simplí, agus glacann sé leideanna amhairc ó mheáin faisin agus táirgí teicneolaíochta tomhaltóra. Tacaíonn uirlisí ceamara-bhunaithe le scanadh agus íocaíocht, agus ceadaíonn gnéithe réaltachta breisithe do chustaiméirí táirgí a réamhamharc roimh cheannach. Bhí an t-athdhearadh bunaithe ar thaighde fairsing úsáideoirí agus ar aiseolas ó chustaiméirí, agus mhéadaigh rannpháirtíocht úsáideoirí i ndiaidh an tseolta.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Macy’s App Redesign Primary Function: Feidhmchlár Siopadóireachta Soghluaiste na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Tomhasan & Pacadh: We developed native apps for Android and iOS platforms.
Tagaichean: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Teicneòlas Cinneasachaidh: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Dùbhlan Dealbhaidh: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Rannsachadh: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Brosnachadh: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Faid a' Phròiseict: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Sruth Obrachaidh: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Buill na Sgioba: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Creideasan Dhealbhan: Images courtesy of Macys.