Crave Tha Tagradh Gluasadach le Anjali Srikanth

Tha Crave Tha Tagradh Gluasadach le Anjali Srikanth na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Eadar-aghaidh, Eadar-obrachaidh agus Eòlas Cleachdaiche.

IarannEadar-aghaidh· 2020

Crave Tha Tagradh Gluasadach

le Anjali Srikanth

Neach-ceannach: Capgemini

Buannaiche Duais Iarainn A' Design Award ann an Roinn Eadar-aghaidh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #96149

Faigh a-mach A-nis Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Crave Tha Tagradh Gluasadach

Iarrtas gluasadach, tha Crave a ’toirt seachad freagairt airson a h-uile grèim. Seirbheis bìdh daingnichte, bidh Crave a ’ceangal luchd-cleachdaidh ri reasabaidhean is taighean-bìdh, a’ clàradh àiteachan-bidhe, agus a ’tabhann coimhearsnachd far am faod luchd-cleachdaidh na h-eòlasan aca a cho-roinn. Tha Crave a ’nochdadh cruth clèithe dealbh ann an stoidhle pinboard le susbaint lèirsinneach. Tro dhealbhadh minimalist agus dathan soilleir, bidh gach scrion den eadar-aghaidh a ’lìbhrigeadh gnìomh soilleir fhad‘ s a tha e a ’brosnachadh conaltradh le luchd-cleachdaidh. Cleachd Crave gus còcaireachd duine a leasachadh, cuiseanan ùra a lorg, agus a bhith nad phàirt de choimhearsnachd a bhrosnaicheas sgrùdadh còcaireachd agus cuairt-dànachd.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Crave Tha Tagradh Gluasadach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Crave Tha Tagradh Gluasadach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Crave Tha Tagradh Gluasadach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Tomhasan & Pacadh: The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
Tagaichean: food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Teicneòlas Cinneasachaidh: Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Dùbhlan Dealbhaidh: An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Rannsachadh: The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
Brosnachadh: Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Faid a' Phròiseict: Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
Sruth Obrachaidh: The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Buill na Sgioba: Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya
Creideasan Dhealbhan: Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020