Superlimao Feiniúlacht Branda le Ruis Vargas

Tha Superlimao Feiniúlacht Branda le Ruis Vargas na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2020

Superlimao Feiniúlacht Branda

le Ruis Vargas

Neach-ceannach: Laika

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

12,800

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #98423

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Superlimao Feiniúlacht Branda

Is feiniúlacht branda é Superlimao a cruthaíodh do ghnólacht ailtireachta Brasaíleach. Tá inspioráid faighte ag an lógó ó chlófhoireann ghrotasc, ag tabhairt tona stuama a chuireann i gcodarsnacht le sraith léaráidí agus patrún ildaite. Áirítear leis an bhfeiniúlacht cártaí gnó, greamáin le clúdaigh a dhúnadh, láithreoireacht institiúideach agus póstaeir. Tá na póstaeir clóite ar pháipéar oifsit 75 ghram agus greamaithe le fallaí agus le cliatháin chun ceanncheathrú na hoifige agus na láithreáin tógála a chomharthú. Is féidir leis an teanga amhairc a bheith stuama agus dathúil araon, ag brath ar an teachtaireacht agus ar an gcomhthéacs.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Superlimao Feiniúlacht Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Superlimao Feiniúlacht Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Superlimao Feiniúlacht Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Tomhasan & Pacadh: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tagaichean: Brand, poster, logotype, illustration, visual identity, Laika Design
Teicneòlas Cinneasachaidh: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Dùbhlan Dealbhaidh: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Rannsachadh: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Brosnachadh: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Faid a' Phròiseict: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Sruth Obrachaidh: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Peutantan: Laika Design
Buill na Sgioba: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Creideasan Dhealbhan: Laika Design