O deseño Lord Qu Identidade Visual de Siyu Xu é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Lord Qu Identidade Visual

de Siyu Xu

Cliente: MET Creative Brand

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Lord Qu Identidade Visual

Lord Qu é unha identidade visual creada para unha marca de snacks en Quzhou, China. A identidade presenta a cultura gastronómica tradicional chinesa dun xeito moderno para os consumidores máis novos. Un personaxe baseado en Confucio conforma o símbolo central, e o recollido do cabelo do personaxe ten forma de bao ao vapor. Debuxos lineais de estilo cómic conectan o personaxe con motivos históricos como o dragón voador, o Templo de Confucio e as nubes de bo augurio. Un símbolo de fociño de porco aplícase ás vaporeiras, á vaixela, ás lámpadas e aos respaldos dos asentos no espazo do restaurante.

O Recoñecemento

Sobre o A' Design Award de Bronce

Lord Qu Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lord Qu Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lord Qu Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Dimensións e Embalaxe: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Tecnoloxía de Produción: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Reto de Deseño: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Investigación: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Inspiración: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Duración do Proxecto: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Fluxo de Operacións: The designers create a story for IP, personify the ingredients in the main products.
Patentes: Copyrights belong to Siyu Xu, 2018.
Membros do Equipo: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Créditos das Imaxes: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.