SberBank Online Aplicación de banca móbil de SberBank Online Design Team

O deseño SberBank Online Aplicación de banca móbil de SberBank Online Design Team é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Tecnoloxías Móbiles, Aplicacións e Software.

PrataMóbil· 2021

SberBank Online Aplicación de banca móbil

de SberBank Online Design Team

Cliente: Sberbank

Gañador do A' Design Award de Prata na Categoría Móbil

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O Deseño

Sobre SberBank Online Aplicación de banca móbil

SberBank Online é unha aplicación de banca móbil desenvolvida para un gran banco ruso. Case todos os produtos bancarios da entidade están dispoñibles en liña a través da aplicación. Os servizos bancarios tradicionais combínanse con funcionalidades de estilo de vida como chats, historias e un catálogo. Pódense engadir postais e adhesivos coloridos ás transferencias de diñeiro para facelas máis persoais. Cando unha transacción leva moito tempo, móstrase unha pantalla animada en lugar dunha páxina de carga en branco. As pantallas principal e de benvida están personalizadas segundo a localización e a hora do día.

O Recoñecemento

Sobre o A' Design Award de Prata

SberBank Online Aplicación de banca móbil gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que SberBank Online Aplicación de banca móbil sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. SberBank Online Aplicación de banca móbil é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensións e Embalaxe: Above iOS 10.0 / Above Android 10.0
Etiquetas: Digital Banking, Personalization, Emotional Design, app.
Tecnoloxía de Produción: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Reto de Deseño: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Investigación: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiración: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Duración do Proxecto: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Fluxo de Operacións: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.