2030 Messaging Gift Tarxeta de Agasallo de Tist

O deseño 2030 Messaging Gift Tarxeta de Agasallo de Tist é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Artigos de Agasallo.

FerroArtigos de Agasallo· 2020

2030 Messaging Gift Tarxeta de Agasallo

de Tist

Cliente: Tist

Gañador do A' Design Award de Ferro na Categoría Artigos de Agasallo

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Cores

O Deseño

Sobre 2030 Messaging Gift Tarxeta de Agasallo

2030 Messaging Gift é unha serie de tarxetas de agasallo deseñadas para consumidores na súa vinte e trinta anos. As tarxetas pódense usar en todas as tendas de marca dunha empresa global de estilo de vida. Cada tarxeta leva unha breve mensaxe de ánimo, eloxio, consolo ou felicitación, escrita con palabras familiares para este grupo de idade. Produciuse dez tipos, cada un cunhas medidas de 50 por 90 milímetros. Combináronse diferentes cores e materiais en capas para dar á superficie da tarxeta un efecto tridimensional. As tarxetas permiten ás persoas enviar unha mensaxe e conservala como propia.

O Recoñecemento

Sobre o A' Design Award de Ferro

2030 Messaging Gift Tarxeta de Agasallo gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que 2030 Messaging Gift Tarxeta de Agasallo sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. 2030 Messaging Gift Tarxeta de Agasallo é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensións e Embalaxe: 50mm*90mm0.03mm / 10 types
Etiquetas: Card, Message
Tecnoloxía de Produción: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Reto de Deseño: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Investigación: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiración: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Duración do Proxecto: May ~ December, 2018, All brand stores of CJ Group in Korea
Fluxo de Operacións: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Membros do Equipo: TIST, Client : CJ