O deseño Kt 5g Escultura de Exterior de Tist é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Belas Artes e Instalacións Artísticas.

PrataBelas Artes· 2020

Kt 5g Escultura de Exterior

de Tist

Cliente: Tist

Gañador do A' Design Award de Prata na Categoría Belas Artes

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Cores

O Deseño

Sobre Kt 5g Escultura de Exterior

KT 5G é un conxunto de esculturas de exterior instaladas no centro de Seúl, Corea do Sur. As esculturas expresan as características principais dun servizo de comunicación 5G, que son a alta velocidade, a baixa latencia e a ampla conectividade. As cores vivas, os patróns e as formas de frecha representan a conectividade, a velocidade e o fluxo de datos, mentres que os drons e a condución autónoma fan referencia a usos familiares da tecnoloxía. As esculturas están feitas de placas de aceiro que foron dobradas e soldadas, e despois rematadas con pintura de uretano. As esculturas máis pequenas serven tamén como bancos, polo que a instalación forma un lugar artístico de descanso ao longo dun concorrido percorrido peonil.

O Recoñecemento

Sobre o A' Design Award de Prata

Kt 5g Escultura de Exterior gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Kt 5g Escultura de Exterior sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Kt 5g Escultura de Exterior é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensións e Embalaxe: 1.5T SUS + urethane paint / 32m*6.8m
Etiquetas: 5G, Craig and Karl, Outdoor sculpture
Tecnoloxía de Produción: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Reto de Deseño: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Investigación: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiración: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Duración do Proxecto: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Fluxo de Operacións: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Membros do Equipo: TIST, Client : KT and Illustrator : Craig and Karl