O deseño Cut and Paste Marca de Lisa Winstanley é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

OuroGráfico· 2021

Cut and Paste Marca

de Lisa Winstanley

Cliente: Lisa Winstanley

Gañador do A' Design Award de Ouro na Categoría Gráfico

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Cores

O Deseño

Sobre Cut and Paste Marca

Este conxunto de ferramentas do proxecto, Cortar e pegar: Prevención do plaxio visual, aborda un tema que pode afectar a todos na industria do deseño e aínda que o plaxio visual é un tema que poucas veces se discute. Isto podería deberse á ambigüidade entre tomar referencia dunha imaxe e copiala. Polo tanto, o que propón este proxecto é dar a coñecer as zonas grises que rodean o plaxio visual e situalo na vangarda das conversas arredor da creatividade.

O Recoñecemento

Sobre o A' Design Award de Ouro

Cut and Paste Marca gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Cut and Paste Marca sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Cut and Paste Marca crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensións e Embalaxe: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Etiquetas: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Tecnoloxía de Produción: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Reto de Deseño: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Investigación: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiración: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Duración do Proxecto: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Fluxo de Operacións: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patentes: Copyrights belong to Lisa Winstanley, 2020
Membros do Equipo: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Créditos das Imaxes: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng