O deseño Breath Serie de Carteis de Na An é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2020

Breath Serie de Carteis

de Na An

Cliente: Luxun Academy Of Fine Arts

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Breath Serie de Carteis

Breath é unha serie de carteis creada para fomentar a conciencia sobre a saúde pública durante a pandemia da COVID-19. Os carteis empregan formas positivas e negativas, combinando o perfil lateral dun rostro co bordo dunha máscara. Os contornos compartidos suxiren unha relación simbiótica entre a respiración e a protección. Outros elementos como o ceo, a cidade, o corazón e un latido estenden a temática cara á comunidade e a unidade. Os gráficos están debuxados a man e preparados con software de edición de imaxes. Cada cartel mide 700 por 1000 milímetros.

O Recoñecemento

Sobre o A' Design Award de Bronce

Breath Serie de Carteis gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Breath Serie de Carteis sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Breath Serie de Carteis satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensións e Embalaxe: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Etiquetas: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Tecnoloxía de Produción: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Reto de Deseño: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Investigación: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiración: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Duración do Proxecto: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Fluxo de Operacións: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.