Everything Conxunto de Libros de Na An and Huanyi Liu

O deseño Everything Conxunto de Libros de Na An and Huanyi Liu é un estimado gañador do moi prestixioso 2020 A' Design Award de Ferro na Categoría de Competición Deseño de Medios Impresos e Publicados.

FerroImprenta· 2020

Everything Conxunto de Libros

de Na An and Huanyi Liu

Cliente: Luxun Academy Of Fine Arts

Gañador do A' Design Award de Ferro na Categoría Imprenta

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O Deseño

Sobre Everything Conxunto de Libros

Todo é un conxunto de dous libros sobre a cultura tradicional chinesa. As doce ramas terrestres constitúen o contido principal, combinadas coas estacións, os termos solares e o zodíaco chinés. Cada libro mide 170 por 300 por 25 milímetros e está feito de madeira e papel especial. A encadernación segue a forma pregada dos antigos libros chineses, de xeito que as páxinas se pasan facilmente e poden abrirse parcial ou totalmente. A produción inclúe gravado a láser, impresión a láser, vincado e estampado en quente. A maquetación emprega gráficos debuxados a man, arte de textura e tons grises altos.

O Recoñecemento

Sobre o A' Design Award de Ferro

Everything Conxunto de Libros gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Everything Conxunto de Libros sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Everything Conxunto de Libros é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensións e Embalaxe: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Etiquetas: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Tecnoloxía de Produción: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Reto de Deseño: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Investigación: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiración: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Duración do Proxecto: The project started in March 2019 and finished in June 2019 in China.
Fluxo de Operacións: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Membros do Equipo: Huanyi Liu