Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista de Yong Wong

O deseño Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista de Yong Wong é un estimado gañador do moi prestixioso 2021 A' Design Award de Ouro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

OuroInteriorismo· 2021

Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista

de Yong Wong

Cliente: Beijing Tongrentang Health

Gañador do A' Design Award de Ouro na Categoría Interiorismo

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O Deseño

Sobre Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista

Tongrentang Zhima Health é unha tenda de experiencias situada en Pequín. A tenda ocupa 5000 metros cadrados en tres plantas. Nun mesmo lugar ofrécense suplementos dietéticos, alimentos nutritivos e produtos de coidado da saúde que incorporan tecnoloxía sanitaria. No interior aplícanse grandes áreas de materiais contrastantes, como madeira maciza e latón. Desde a planta baixa cara arriba, preséntanse catro temas: consulta, alimentación, convalecencia e curación. A tenda tamén serve como un cómodo espazo social para os clientes.

O Recoñecemento

Sobre o A' Design Award de Ouro

Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Tongrentang Zhima Health Deseño de Interiores de Comercio Retallista crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensións e Embalaxe: 5000 square meters, 3 floors
Etiquetas: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Tecnoloxía de Produción: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Reto de Deseño: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Investigación: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiración: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Duración do Proxecto: This project started in May 2019 and finished in December 2019 in Beijing.
Fluxo de Operacións: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Membros do Equipo: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Créditos das Imaxes: Beijing Wuxiang Space Architecture Design