Jie Yi Couture Identidade de Marca de Yiwen Tu

O deseño Jie Yi Couture Identidade de Marca de Yiwen Tu é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2021

Jie Yi Couture Identidade de Marca

de Yiwen Tu

Cliente: Jie Yi Couture Studio

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Jie Yi Couture Identidade de Marca

Jie Yi Couture é unha identidade de marca creada para un estudio de alta costura en Shanghai. O carácter chinés Jie significa resolver e deconstruír, mentres que Yi significa un, unidade e coherencia. O logotipo está construído con tipografía chinesa, e partes dos caracteres son substituídas por símbolos dun maniquí e unhas tesoiras. Os bosquexos de patronaxe forman o elemento visual principal, e as súas liñas, curvas e anotacións crean un patrón detallado. A identidade aplícase a embalaxes ofrecidas en varios tamaños. O deseño transmite artesanía e un servizo de alfaiatería semi-personalizado.

O Recoñecemento

Sobre o A' Design Award de Ferro

Jie Yi Couture Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Jie Yi Couture Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Jie Yi Couture Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensións e Embalaxe: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetas: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tecnoloxía de Produción: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Reto de Deseño: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Investigación: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiración: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Duración do Proxecto: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Fluxo de Operacións: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Membros do Equipo: Independent
Créditos das Imaxes: Yiwen Tu, 2020