O deseño Chinese Zodiac Tipografía de Mengyu Cao é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2021

Chinese Zodiac Tipografía

de Mengyu Cao

Cliente: YiQi Hanzi

Gañador do A' Design Award de Ferro na Categoría Gráfico

12,943

Gañador de Premio Verificado

Verificar o Estado do Premio para #111181

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Chinese Zodiac Tipografía

A tipografía do zodíaco chinés inclúe 12 caracteres. Rata, Boi, Tigre, Coello, Dragón, Serpe, Cabalo, Cabra, Mono, Galo, Can, Porco. Combina caligrafía chinesa e debuxo acuarela tradicional chinés. Co pensamento de deseño, rompe as formas orixinais da caligrafía e engádelle debuxos creativos harmoniosamente para mostrar o significado de cada personaxe dentro de si mesmo. Os caracteres chineses sempre parecen debuxos complicados para as persoas que non saben chinés. O propósito deste proxecto é facer que os caracteres chineses sexan comprensibles para todos para difundir a cultura chinesa.

O Recoñecemento

Sobre o A' Design Award de Ferro

Chinese Zodiac Tipografía gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Chinese Zodiac Tipografía sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Chinese Zodiac Tipografía é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Dimensións e Embalaxe: This typography set can be used as culture posters as I shown with the images.
Etiquetas: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Tecnoloxía de Produción: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Reto de Deseño: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Investigación: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Inspiración: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Duración do Proxecto: This project started in January 2020 in San Francisco and finished in August.
Fluxo de Operacións: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Membros do Equipo: Mengyu Cao