Zhuliguan Hote O Logotipo Do Hotel de Zhongxiang Zheng

O deseño Zhuliguan Hote O Logotipo Do Hotel de Zhongxiang Zheng é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2021

Zhuliguan Hote O Logotipo Do Hotel

de Zhongxiang Zheng

Cliente: Zhongxiang Zheng

Gañador do A' Design Award de Ferro na Categoría Gráfico

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O Deseño

Sobre Zhuliguan Hote O Logotipo Do Hotel

Zhuliguan é un hotel temático centrado na cultura do bambú. O patrón parece tanto un bambú como as andoriñas, o que fai que a xente espere o comezo dunha nova viaxe. O logotipo presenta un desenvolvemento da nada a algo, que orixinariamente provén do taoísmo filosófico. O seu cambio leva a filosofía do taoísmo tradicional chinés "Fóra do Tao, un nace. Fóra dun, dous; Fóra de dous, tres; Fóra de tres, o universo creado", implicando "O camiño do Tao segue á natureza".

O Recoñecemento

Sobre o A' Design Award de Ferro

Zhuliguan Hote O Logotipo Do Hotel gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Zhuliguan Hote O Logotipo Do Hotel sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Zhuliguan Hote O Logotipo Do Hotel é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensións e Embalaxe: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Etiquetas: Brand , Research , Hotel , Logo , Culture
Tecnoloxía de Produción: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Reto de Deseño: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Investigación: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspiración: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Duración do Proxecto: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Fluxo de Operacións: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patentes: Trademark (2019) Zhongxiang Zheng
Créditos das Imaxes: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.