Spazio Lenovo Interior de tenda insignia de Alessandro Luciani

O deseño Spazio Lenovo Interior de tenda insignia de Alessandro Luciani é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2021

Spazio Lenovo Interior de tenda insignia

de Alessandro Luciani

Cliente: Alessandro Luciani

Gañador do A' Design Award de Prata na Categoría Interiorismo

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O Deseño

Sobre Spazio Lenovo Interior de tenda insignia

Spazio Lenovo é o interior dunha tenda insignia distribuída en dúas plantas, cunha superficie total de 900 metros cadrados. A planta baixa é un espazo expositivo flexible que tamén pode acoller eventos promocionais e mostras. As mesas expositoras teñen sobres de vidro fino con monitores encaixados que ofrecen información dixital dos produtos. Un gran muro LED elévase a través do teito e é visible desde a rúa. A escaleira está revestida con vidro dicroico e os chanzos incorporan iluminación LED. Trece columnas verdes verticais forman unha zona axardinada, de xeito que se combinan tecnoloxía e natureza.

O Recoñecemento

Sobre o A' Design Award de Prata

Spazio Lenovo Interior de tenda insignia gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Spazio Lenovo Interior de tenda insignia sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Spazio Lenovo Interior de tenda insignia é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimensións e Embalaxe: The store is spread over two floors for a total of 900 square meters
Etiquetas: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Tecnoloxía de Produción: Dichroic glass, LedWall, Wood,
Reto de Deseño: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Investigación: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiración: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Duración do Proxecto: The project started in May 2020 in Milano - Italy and finished in September 2020
Fluxo de Operacións: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Membros do Equipo: Alessandro Luciani
Grottini srl
Créditos das Imaxes: Lenovo Italy