Promising Ideas Innovation Curtametraxe de Animación de Mengchao Wu and Hao Li

O deseño Promising Ideas Innovation Curtametraxe de Animación de Mengchao Wu and Hao Li é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PrataFilme· 2021

Promising Ideas Innovation Curtametraxe de Animación

de Mengchao Wu and Hao Li

Cliente: Unicef

Gañador do A' Design Award de Prata na Categoría Filme

40,739

Gañador de Premio Verificado

Verificar o Estado do Premio para #118062

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Promising Ideas Innovation Curtametraxe de Animación

Promising Ideas Innovation é unha curtametraxe de animación creada para Unicef para explicar como se conectou á internet a máis xente nova, especialmente rapazas en zonas remotas. A animación compara o número de homes e mulleres que acceden á internet en rexións desenvolvidas e menos desenvolvidas. A continuación, amosa os problemas que o acceso limitado xera para as mulleres nesas rexións. Os datos complexos convértense nunha historia sinxela sobre unha rapaza e os millóns que se enfrontan á mesma situación. A animación foi producida integramente por ordenador.

O Recoñecemento

Sobre o A' Design Award de Prata

Promising Ideas Innovation Curtametraxe de Animación gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Promising Ideas Innovation Curtametraxe de Animación sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Promising Ideas Innovation Curtametraxe de Animación é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Dimensións e Embalaxe: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Etiquetas: animation, motion graphic, design, UNICEF
Tecnoloxía de Produción: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Reto de Deseño: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Investigación: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspiración: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Duración do Proxecto: The project started in 2019 and finished in 2020 in New York.
Fluxo de Operacións: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Membros do Equipo: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Créditos das Imaxes: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.