O deseño Love Art Campaña de Daniel da Hora é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2024

Love Art Campaña

de Daniel da Hora

Cliente: Dahlstedt Holding SL

Gañador do A' Design Award de Bronce na Categoría Publicidade

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Gañador de Premio Verificado

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Cores

O Deseño

Sobre Love Art Campaña

Na súa campaña inaugural, Winghook embárcase nun esforzo audaz e artístico co obxectivo de facer unha declaración contundente. Empregando unha coidadosa fusión de manipulación dixital e reinterpretación artística, Winghook incorpora á súa narrativa recoñecidas obras mestras da Historia da Arte. A través dunha hábil manipulación, a campaña desafía os espectadores a discernir incongruencias, con precisión e atención ao detalle. Ao xustapoñer clásicos familiares con xiros innovadores, Winghook non só invita á reflexión, senón que tamén afirma a súa destreza para salvagardar a integridade dos tesouros artísticos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Love Art Campaña gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Love Art Campaña sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Love Art Campaña satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensións e Embalaxe: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Etiquetas: Art, Creative, Museum, Paintings
Tecnoloxía de Produción: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Reto de Deseño: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Investigación: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiración: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Duración do Proxecto: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Membros do Equipo: Creative Director / Designer: Daniel da Hora
Créditos das Imaxes: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.