Bergtor Visual Identity Identidade Visual de Erika Baczo

O deseño Bergtor Visual Identity Identidade Visual de Erika Baczo é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Bergtor Visual Identity Identidade Visual

de Erika Baczo

Cliente: Bergtor

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Bergtor Visual Identity Identidade Visual

Bergtor é unha identidade visual deseñada para unha marca de portas de garaxe. A identidade baséase nun sólido sistema de reixa e nunha aproximación tipográfica minimalista. Engádense elementos xeométricos ás letras para visualizar o significado do nome. A letra E é substituída por tres formas inspiradas nas liñas principais dunha porta de garaxe, formando un pictograma sinxelo. A paleta é un duotono de negro e verde fresco, e Gotham é a tipografía principal. O logotipo e o sistema visual están debuxados en formato vectorial, polo que poden adaptarse a diferentes tamaños para medios dixitais e impresos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Bergtor Visual Identity Identidade Visual gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Bergtor Visual Identity Identidade Visual sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Bergtor Visual Identity Identidade Visual satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensións e Embalaxe: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Etiquetas: visual identity, modern, simple, timeless, feasibility, reliability
Tecnoloxía de Produción: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Reto de Deseño: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Investigación: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiración: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Duración do Proxecto: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Fluxo de Operacións: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patentes: Copyrights belong to the CEO of the Bergtor company.
Membros do Equipo: Erika Baczó
Alpár Dávid
Créditos das Imaxes: Credits to: Adobe stock - main image.