Flowering Street Identidade de Marca Solidaria de Mingjun Jiang

O deseño Flowering Street Identidade de Marca Solidaria de Mingjun Jiang é un estimado gañador do moi prestixioso 2021 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2021

Flowering Street Identidade de Marca Solidaria

de Mingjun Jiang

Cliente: Monka Design

Gañador do A' Design Award de Bronce na Categoría Gráfico

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O Deseño

Sobre Flowering Street Identidade de Marca Solidaria

Flowering Street é unha identidade de marca solidaria creada para apoiar as persoas sen fogar en Londres. A marca permite aos vendedores sen fogar gañar un ingreso vendendo flores a prezos normais de mercado, en lugar de depender de doazóns. A forma do logotipo está inspirada nos sinais de rúa de Londres, unha referencia ao termo amigos da rúa empregado entre as persoas que durmen ao aire libre. Cada ramo de flores está envolto en xornais vellos recollidos, atado con corda natural de cánabo e acompañado dunha tarxeta de agradecemento. Os materiais naturais reciclables manteñen baixos os custos de embalaxe, de xeito que se poida apoiar a máis vendedores.

O Recoñecemento

Sobre o A' Design Award de Bronce

Flowering Street Identidade de Marca Solidaria gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Flowering Street Identidade de Marca Solidaria sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Flowering Street Identidade de Marca Solidaria satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensións e Embalaxe: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Etiquetas: charity, homeless, London, branding, visual, identity, flower
Tecnoloxía de Produción: Flowers sold by the homeless.
Reto de Deseño: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Investigación: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Inspiración: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Duración do Proxecto: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Fluxo de Operacións: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentes: none
Membros do Equipo: Mingjun Jiang
Créditos das Imaxes: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019