O deseño The Book That Grew Guía de Pastoreo de Fabiano Dalmacio é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Ideas e Conceptos.
PrataIdea· 2021
The Book That Grew Guía de Pastoreo
Cliente: Rothco, part of Accenture Interactive
Gañador do A' Design Award de Prata na Categoría Idea
Gañador de Premio Verificado
Verificar o Estado do Premio para #122997O Deseño
Sobre The Book That Grew Guía de Pastoreo
O Libro Que Medrou é unha guía de pastoreo creada para os agricultores de Irlanda. O libro presenta 10 leccións e 10 consellos prácticos que axudan a mellorar a sustentabilidade nas granxas. Cada páxina, cada palabra e cada diagrama foron formados por raíces de herba real a medida que medraban. As raíces foron guiadas ao longo de varias semanas mediante unha combinación de xardinería e artesanía coidadosa, de xeito que o proceso de impresión foi completado pola natureza. Os complexos procesos agrícolas explícanse a través dun conxunto de símbolos personalizados, e unha páxina despregable permite ao lector consultar a lenda dos símbolos mentres le. Pechado, o libro mide 29,7 por 42 centímetros.
O Recoñecemento
Sobre o A' Design Award de Prata
The Book That Grew Guía de Pastoreo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que The Book That Grew Guía de Pastoreo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. The Book That Grew Guía de Pastoreo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensións e Embalaxe
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Etiquetas
- book, design, Ireland, grass, farming, bank, idea
- Tecnoloxía de Produción
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Reto de Deseño
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Investigación
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiración
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Duración do Proxecto
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Fluxo de Operacións
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Membros do Equipo
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Créditos das Imaxes
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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