Beijing Winter Olympics Flagship Store Deseño de interiores comercial de Xiaolu Zhang

O deseño Beijing Winter Olympics Flagship Store Deseño de interiores comercial de Xiaolu Zhang é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2021

Beijing Winter Olympics Flagship Store Deseño de interiores comercial

de Xiaolu Zhang

Gañador do A' Design Award de Prata na Categoría Interiorismo

20,430

Gañador de Premio Verificado

Verificar o Estado do Premio para #124172

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Beijing Winter Olympics Flagship Store Deseño de interiores comercial

A Tenda Insignia dos Xogos Olímpicos de Inverno de Pekín é un deseño de interiores comercial creado para a primeira tenda insignia global dos Xogos Olímpicos de Inverno de 2022. O espazo de 800 metros cadrados en Pekín une o comercio minorista cunha zona de presentación mediática empregada para lanzamentos de produtos e información pública. A arte de instalación situada na entrada aumenta o recoñecemento visual. O atril e as formas relacionadas están feitos de acrílico esmerilado branco cortado en láminas de tres centímetros de grosor con esquinas pulidas. As luces de cor cambiante situadas detrás do acrílico crean unha atmosfera inmersiva de xeo e neve.

O Recoñecemento

Sobre o A' Design Award de Prata

Beijing Winter Olympics Flagship Store Deseño de interiores comercial gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Beijing Winter Olympics Flagship Store Deseño de interiores comercial sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Beijing Winter Olympics Flagship Store Deseño de interiores comercial é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimensións e Embalaxe: 800 square meters
Etiquetas: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Tecnoloxía de Produción: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Reto de Deseño: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Investigación: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspiración: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Duración do Proxecto: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Fluxo de Operacións: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Membros do Equipo: Zhangxiaolu
Huangzhihong