Stories of Communication Deseño de Identidade de Marca de Mengyi Xie

O deseño Stories of Communication Deseño de Identidade de Marca de Mengyi Xie é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2022

Stories of Communication Deseño de Identidade de Marca

de Mengyi Xie

Cliente: School of Communication, East China Normal University

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Stories of Communication Deseño de Identidade de Marca

Historias da Comunicación é un deseño de identidade visual creado para o décimo quinto aniversario dunha escola universitaria de comunicación. O logotipo principal é un gráfico xeométrico baseado no numeral 15. A partir do logotipo principal, desenvolveuse unha familia de 100 subloglotipos. Cada sublogotipo presenta unha historia, invento ou iniciativa da historia da comunicación, desde as cordas anoadas empregadas na prehistoria ata o primeiro xornal e a world wide web. Dispostos en orde cronolóxica, os sublogotipos aplícanse a carteis, invitacións, panfletos, expositores para o local e agasallos de recordo.

O Recoñecemento

Sobre o A' Design Award de Bronce

Stories of Communication Deseño de Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Stories of Communication Deseño de Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Stories of Communication Deseño de Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensións e Embalaxe: There were all kinds of size for the physical application products in this project.
Etiquetas: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Tecnoloxía de Produción: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Reto de Deseño: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Investigación: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiración: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Duración do Proxecto: The project was in Shanghai.
Fluxo de Operacións: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Membros do Equipo: Mengyi Xie