Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command de Rich Honour International Designs Co., Ltd

O deseño Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command de Rich Honour International Designs Co., Ltd é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

BronceInteriorismo· 2022

Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command

de Rich Honour International Designs Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Interiorismo

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O Deseño

Sobre Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command

Texto do Libro: O Cuartel Xeral Galaxy Command da ACG é unha tenda insignia de venda ao retallo en Taipei, Taiwán, que ocupa 232 metros cadrados na primeira planta dun centro comercial. A tenda presenta produtos de anime, cómic e videoxogos a través dunha disposición narrativa en lugar de por marca. O percorrido do cliente atravesa cinco zonas: un vestíbulo para exposicións temáticas, unha recepción para atención ao cliente, un centro de armamento para accesorios de personaxes, a Sala Muse como espazo de transición, e unha área exterior configurada como unha cidade-túnel reflectinte. Os gráficos de manga, os materiais reflectintes e as cores sólidas suxiren mundos superpostos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Galaxy Command HQ of ACG Cuartel Xeral de Galaxy Command satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Dimensións e Embalaxe: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Etiquetas: ACG, MAG, E-Muse
Tecnoloxía de Produción: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Reto de Deseño: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Investigación: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiración: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Duración do Proxecto: Oct.2020~May.2021 in Taipei, Taiwan.
Fluxo de Operacións: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Membros do Equipo: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee