ZhenYue Logotipo e Identidade de Marca de Guangzhou Cheung Ying Design Co. Ltd.

O deseño ZhenYue Logotipo e Identidade de Marca de Guangzhou Cheung Ying Design Co. Ltd. é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2022

ZhenYue Logotipo e Identidade de Marca

de Guangzhou Cheung Ying Design Co. Ltd.

Cliente: Guangzhou Cheung Ying Design Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Gráfico

13,907

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O Deseño

Sobre ZhenYue Logotipo e Identidade de Marca

ZhenYue é un logotipo e identidade de marca creados para un comerciante retallista de alimentos secos. O logotipo combina a forma dun tradicional peneiro de bambú para secado cun patrón entretecido. As letras do nome da marca están entrelazadas e conectadas, de xeito que a disposición lembra alimentos secos reunidos nun peneiro. Escolleuse a cor laranxa como cor da marca para expresar o oficio tradicional e a calidez. A identidade está debuxada en formato vectorial e aplícase ao empaquetado de venda polo miúdo, aos puntos de venda, ás tendas en liña e á publicidade. Nos elementos impresos empréganse o estampado en folla de ouro e a serigrafía.

O Recoñecemento

Sobre o A' Design Award de Bronce

ZhenYue Logotipo e Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que ZhenYue Logotipo e Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. ZhenYue Logotipo e Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimensións e Embalaxe: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiquetas: Logo, Branding, Packaging, Visual Identity, Graphic Design
Tecnoloxía de Produción: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Reto de Deseño: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Investigación: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiración: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Duración do Proxecto: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Fluxo de Operacións: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Membros do Equipo: Creative Director: Zhiji Dong
Designer: Lu Gu
Créditos das Imaxes: Guangzhou Cheung Ying Design Co., Ltd..