Figura Branding e Deseño de Embalaxe de Anja Zambelli Colak

O deseño Figura Branding e Deseño de Embalaxe de Anja Zambelli Colak é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2022

Figura Branding e Deseño de Embalaxe

de Anja Zambelli Colak

Cliente: Zambelli Brand Design

Gañador do A' Design Award de Ferro na Categoría Gráfico

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O Deseño

Sobre Figura Branding e Deseño de Embalaxe

Figura é un deseño de identidade de marca e embalaxe para unha gama de especialidades mediterráneas, incluíndo tortas de figo, chocolates e aceites de oliva. A identidade constrúese arredor dunha icona de figo estilizada como un globo aerostático, unha referencia ás viaxes e ás raíces mediterráneas do fundador da marca. Os tons dourados, púrpuras e verdes representan os ingredientes principais. Os patróns de follas de figueira, ondas e escamas de peixe evocan o Mediterráneo. As etiquetas e a embalaxe de papel están impresas en cores Pantone sobre papel Fedrigoni, con folla de ouro engadida. O deseño introduce os produtos no mercado asiático.

O Recoñecemento

Sobre o A' Design Award de Ferro

Figura Branding e Deseño de Embalaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Figura Branding e Deseño de Embalaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Figura Branding e Deseño de Embalaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensións e Embalaxe: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Etiquetas: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Tecnoloxía de Produción: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Reto de Deseño: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Investigación: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiración: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Duración do Proxecto: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Fluxo de Operacións: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Membros do Equipo: Anja Zambelli Colak