Anlan Branding Identidade de Marca de Haiwen Yang

O deseño Anlan Branding Identidade de Marca de Haiwen Yang é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2023

Anlan Branding Identidade de Marca

de Haiwen Yang

Cliente: Anlan

Gañador do A' Design Award de Ferro na Categoría Gráfico

10,137

Gañador de Premio Verificado

Verificar o Estado do Premio para #141858

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Anlan Branding Identidade de Marca

Anlan Branding é unha identidade de marca creada para unha marca de dispositivos de beleza. A identidade está deseñada para permanecer recoñecible en diferentes aplicacións. O tipo de letra ten esquinas suavemente arredondadas, mentres que as formas das letras en xeral manteñen a súa simplicidade e limpeza. Un patrón floral derivado da letra A fai referencia á idea de beleza, e un corte preciso na letra A conecta a tecnoloxía coa estética. O púrpura emprégase como cor principal da marca. A identidade aplícase aos sistemas de papelería e embalaxe, e as directrices apoian un uso consistente.

O Recoñecemento

Sobre o A' Design Award de Ferro

Anlan Branding Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Anlan Branding Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Anlan Branding Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensións e Embalaxe: The coordinated images were applied to all physical stationery system and package system.
Etiquetas: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Tecnoloxía de Produción: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Reto de Deseño: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Investigación: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiración: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Duración do Proxecto: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Fluxo de Operacións: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentes: Shenzhen Baselab Technology Ltd.
Membros do Equipo: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Créditos das Imaxes: Shenzhen Baselab Technology Ltd.