Tathra Eco Camp A Identidade Da Marca de Amanda Dempster

O deseño Tathra Eco Camp A Identidade Da Marca de Amanda Dempster é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2023

Tathra Eco Camp A Identidade Da Marca

de Amanda Dempster

Cliente: Amanda Dempster

Gañador do A' Design Award de Ferro na Categoría Gráfico

10,399

Gañador de Premio Verificado

Verificar o Estado do Premio para #142725

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Tathra Eco Camp A Identidade Da Marca

Despois de ser destruído nos devastadores incendios forestales australianos, Tathra Eco Camp necesitaba unha identidade simbólica que contase unha historia de rexuvenecemento, historia e inmersión natural. Os propietarios buscaron unha suite de marca que protagonizara a historia única das terras á vez que honrase a súa importancia cultural e o seu compromiso co turismo ecolóxico. O estilo e as representacións da marca resultantes reflicten o atractivo natural do campamento e renden homenaxe á paisaxe renovada cos icónicos aneis das árbores e o esquema de cores único que simboliza o crecemento, a historia e o rexuvenecemento do destino.

O Recoñecemento

Sobre o A' Design Award de Ferro

Tathra Eco Camp A Identidade Da Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Tathra Eco Camp A Identidade Da Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Tathra Eco Camp A Identidade Da Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensións e Embalaxe: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etiquetas: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Tecnoloxía de Produción: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Reto de Deseño: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Investigación: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiración: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Duración do Proxecto: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Fluxo de Operacións: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentes: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membros do Equipo: Amanda Dempster
Créditos das Imaxes: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)