Italian Capital of Culture Logotipo E Campaña De Lanzamento de Akomi

O deseño Italian Capital of Culture Logotipo E Campaña De Lanzamento de Akomi é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2023

Italian Capital of Culture Logotipo E Campaña De Lanzamento

de Akomi

Cliente: Municipalities of Brescia and Bergamo

Gañador do A' Design Award de Prata na Categoría Gráfico

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O Deseño

Sobre Italian Capital of Culture Logotipo E Campaña De Lanzamento

Un logotipo compartido por dúas cidades diferentes (Bérgamo e Brescia, unidas como Capital da Cultura Italiana en 2023) inspirada na cultura pop e deseñado para evolucionar no tempo. Toda a xeometría baséase na flexión de elementos lineais de espesor constante, inspirados nas varas de construción polas que son moi coñecidas as dúas cidades, co obxectivo de derrubar un estereotipo de cidades industriais e celebrar a súa resistencia durante o primeiro brote de covid-19. O emblemático elemento vermello non só é un 3 e unha B ao mesmo tempo, senón que tamén pode adquirir diferentes significados e formas en diferentes contextos.

O Recoñecemento

Sobre o A' Design Award de Prata

Italian Capital of Culture Logotipo E Campaña De Lanzamento gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Italian Capital of Culture Logotipo E Campaña De Lanzamento sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Italian Capital of Culture Logotipo E Campaña De Lanzamento é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensións e Embalaxe: Minimum height of the logo: 10 mm
Etiquetas: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tecnoloxía de Produción: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Reto de Deseño: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Investigación: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiración: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Duración do Proxecto: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Fluxo de Operacións: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.