Tgl A Identidade De Marca Tgl de Wei Sun

O deseño Tgl A Identidade De Marca Tgl de Wei Sun é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2023

Tgl A Identidade De Marca Tgl

de Wei Sun

Cliente: DOTONE Brand Design

Gañador do A' Design Award de Bronce na Categoría Gráfico

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Cores

O Deseño

Sobre Tgl A Identidade De Marca Tgl

TGL é unha plataforma de investigación e educación para nenos. Adopta unha comunicación eficiente e métodos de ensino interesantes. O logotipo usa o colibrí como portador da memoria da marca. Utiliza símbolos visuais simples e puros para crear unha imaxe de marca rica e interesante, ao tempo que crea unha IP de marca diferenciada, que dota á marca de atributos humanizados, posibilitando unha maior interacción cos nenos e establecendo conexións emocionais. O uso xeral da linguaxe visual de cores ricas transmite un ton animado, xuvenil e amigable.

O Recoñecemento

Sobre o A' Design Award de Bronce

Tgl A Identidade De Marca Tgl gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Tgl A Identidade De Marca Tgl sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Tgl A Identidade De Marca Tgl satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensións e Embalaxe: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Etiquetas: Brand Design, Logo Design, Brand Identity, Education, IP Design
Tecnoloxía de Produción: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Reto de Deseño: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Investigación: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspiración: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Duración do Proxecto: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Fluxo de Operacións: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patentes: All copyrights DOTONE Brand Design,2021
Créditos das Imaxes: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021