Bioo A Lámpada Biotecnolóxica de Kutuko Studio

O deseño Bioo A Lámpada Biotecnolóxica de Kutuko Studio é un estimado gañador do moi prestixioso 2023 A' Design Award de Ouro na Categoría de Competición Deseño de Cine, Vídeo e Animación.

OuroFilme· 2023

Bioo A Lámpada Biotecnolóxica

de Kutuko Studio

Cliente: Kutuko Studio S.L.

Gañador do A' Design Award de Ouro na Categoría Filme

79,504

Gañador de Premio Verificado

Verificar o Estado do Premio para #144872

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Bioo A Lámpada Biotecnolóxica

Bioo, o interruptor biolóxico. Unha lámpada que se activa tocando unha planta apoiada sobre a maceta retroiluminada creada a partir de materiais sostibles como cerámica e cortiza. Trátase de Bioo lux, a xoia que deu a oportunidade de crear arte visual e creatividade de alto impacto para coincidir coa innovación e a tecnoloxía deste novo lanzamento. Desde o principio, o obxectivo foi claro, xerar un vídeo espectacular, elegante e estético.

O Recoñecemento

Sobre o A' Design Award de Ouro

Bioo A Lámpada Biotecnolóxica gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Bioo A Lámpada Biotecnolóxica sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Bioo A Lámpada Biotecnolóxica crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Dimensións e Embalaxe: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etiquetas: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Tecnoloxía de Produción: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Reto de Deseño: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Investigación: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiración: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Duración do Proxecto: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Fluxo de Operacións: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patentes: Kutuko Studio S.L.
Membros do Equipo: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Créditos das Imaxes: Boutique Visual Kutuko Studio, Bioolux, 2021