Haokan City Campaña de Creación de Vídeos de Baidu Online Network Technology Beijing

O deseño Haokan City Campaña de Creación de Vídeos de Baidu Online Network Technology Beijing é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2023

Haokan City Campaña de Creación de Vídeos

de Baidu Online Network Technology Beijing

Cliente: Baidu Online Network Technology. Beijing

Gañador do A' Design Award de Bronce na Categoría Publicidade

32,985

Gañador de Premio Verificado

Verificar o Estado do Premio para #146901

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Cores

O Deseño

Sobre Haokan City Campaña de Creación de Vídeos

Haokan City é unha campaña de creación de vídeos que promove marcas de cidades tanto en liña coma fóra de liña. A campaña combina cultura local, turismo, moda e nova tecnoloxía para crear unha icona personalizada para cada cidade. A arquitectura tradicional e os detalles de vestimenta e artesanía, incluíndo botóns de nó chinés, ribetes, tecidos e bordados, amósanse mediante simulación 3D e imaxes dinámicas. Unha personaxe chamada Dongfang Chen guía aos mozos creadores. Vídeos curtos e eventos presenciais convidan á xente a rexistrar e compartir a cultura de cada cidade.

O Recoñecemento

Sobre o A' Design Award de Bronce

Haokan City Campaña de Creación de Vídeos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Haokan City Campaña de Creación de Vídeos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Haokan City Campaña de Creación de Vídeos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Etiquetas: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Tecnoloxía de Produción: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Reto de Deseño: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Investigación: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiración: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Duración do Proxecto: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Fluxo de Operacións: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.