KK-Park Sistema de Sinalización de Yi Zhang

O deseño KK-Park Sistema de Sinalización de Yi Zhang é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2023

KK-Park Sistema de Sinalización

de Yi Zhang

Cliente: Value Design and Consulting (Shenzhen) Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre KK-Park Sistema de Sinalización

KK-Park é un sistema de sinalización para un bloque cultural e de lecer en Yancheng, China. O lugar, un antigo parque infantil, foi renovado como espazo para o intercambio cultural entre China e Corea do Sur. O deseño reinterpreta elementos coreanos, incluíndo as cintas do traxe tradicional coreano, o esquema de cores tradicional coñecido como Obangsaek e os trazos dos caracteres coreanos. Os sinais seguen o percorrido en forma de cinta do lugar. Preto de cada entrada érguense altos sinais de orientación para guiar os visitantes. Os paneis están feitos de aceiro inoxidable curvado, prefabricados e instalados no lugar.

O Recoñecemento

Sobre o A' Design Award de Prata

KK-Park Sistema de Sinalización gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que KK-Park Sistema de Sinalización sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. KK-Park Sistema de Sinalización é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensións e Embalaxe: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Etiquetas: Signage, Commercial Street, public space, redevelopment, Culture
Tecnoloxía de Produción: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Reto de Deseño: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Investigación: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspiración: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Duración do Proxecto: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Fluxo de Operacións: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Membros do Equipo: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Créditos das Imaxes: Updesign