Gaenyeomsuda Libro de texto de Miraen Design Team

O deseño Gaenyeomsuda Libro de texto de Miraen Design Team é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Educación, Material Didáctico e Contido Formativo.

BronceEducación· 2023

Gaenyeomsuda Libro de texto

de Miraen Design Team

Cliente: Mirae-N

Gañador do A' Design Award de Bronce na Categoría Educación

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O Deseño

Sobre Gaenyeomsuda Libro de texto

Gaenyeomsuda é un libro de texto de matemáticas deseñado para estudantes adolescentes. O nome é a forma abreviada dunha frase que significa que os conceptos son todo en matemáticas. O logotipo emprega un motivo de bocadillo de diálogo e un estilo debuxado a man, reflectindo a abreviación e a personalización propias da cultura adolescente. O obxectivo é facer que o estudo das matemáticas se sinta coma unha conversa cun amigo, de xeito que os estudantes abran o libro sen inquietude. O libro mide 210 por 260 milímetros. Todas as páxinas están laminadas en mate, e o logotipo e as ilustracións están recubertos con epoxi transparente.

O Recoñecemento

Sobre o A' Design Award de Bronce

Gaenyeomsuda Libro de texto gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Gaenyeomsuda Libro de texto sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Gaenyeomsuda Libro de texto satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensións e Embalaxe: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Etiquetas: Textbook,Education,Print,Design,Branding
Tecnoloxía de Produción: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Reto de Deseño: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Investigación: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiración: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Duración do Proxecto: The project was from August 2022 to November 2022 and it went on sale from December 2022
Fluxo de Operacións: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Membros do Equipo: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong