Namito Imaxe de Personaxe de Art Toy de Ge Zhang

O deseño Namito Imaxe de Personaxe de Art Toy de Ge Zhang é un estimado gañador do moi prestixioso 2023 A' Design Award de Ouro na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

OuroPublicidade· 2023

Namito Imaxe de Personaxe de Art Toy

de Ge Zhang

Cliente: Ge Zhang

Gañador do A' Design Award de Ouro na Categoría Publicidade

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O Deseño

Sobre Namito Imaxe de Personaxe de Art Toy

Namito é unha imaxe virtual de art toy creada para uso comercial. Namito é unha rapaza con beizos en forma de pexego, un peiteado vermello estilo cogomelo e un tocado con forma de orellas de coello. Viste un vestido vermello e permanece de pé coas mans nos petos e os ollos pechados. Os seus beizos apertados forman dous corazóns e a letra X, un sinal de amar o mundo mentres se rexeita o que é malo. A personaxe aparece en imaxes, vídeos, exposicións e produtos impresos. Namito está pensada para reducir o estrés mental e animar as persoas a ser elas mesmas.

O Recoñecemento

Sobre o A' Design Award de Ouro

Namito Imaxe de Personaxe de Art Toy gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Namito Imaxe de Personaxe de Art Toy sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Namito Imaxe de Personaxe de Art Toy crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensións e Embalaxe: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Etiquetas: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Tecnoloxía de Produción: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Reto de Deseño: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Investigación: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiración: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Duración do Proxecto: Since 2021, China
Fluxo de Operacións: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Membros do Equipo: Ge Zhang
Créditos das Imaxes: Beijing JiuPin Technology Co., Ltd.